How To Make Money On Instagram (2022)

Instagram has recently surpassed one billion active users as one of the fastest-growing social media sites.
It’s grown from a basic photo-sharing app to a strong digital marketing tool used by influencers and organizations of all sorts to reach their target audiences in recent years.
According to Instagram Business, 60% of consumers use the site to find new items, and 80% of them follow at least one company. Each day, 200 million accounts check out a business profile, with non-followers accounting for 66% of profile views.
Instagram social media marketing, like Tiktok and Facebook, is at an all-time high.
If you want to learn how to make money on Instagram, you need to not only grow your followers but also need the right business model.

Where do you start?

In this article, we’ll cover the top strategies to start making money on Instagram this year.

Let’s get started.

Disclaimer: This article contains affiliate links that I may receive a small commission for at no cost to you if you purchase a plan. However, these are the tools I have vetted and fully recommend when it comes to making money on Instagram.  

How to Make Money on Instagram.

People may make a lot of money on Instagram: according to a recent Hopper HQ story, Kylie Jenner is paid roughly $1.2 million for a single Instagram post. Obviously, if you’re not one of the world’s most famous people, your anticipated revenue will differ based on factors like as count, engagement, reputation, and more.

In this article, we’ll cover the top ways to make money on Instagram:

1. Promote Affiliate Links.

To make money with affiliate marketing, you need to join high paying affiliate programs so that you can add affiliate links to your Instagram and make a commission on the sales you generate.
When done right, affiliate links can bring in big money.
In this page, there’s a lot lucrative affiliate programs.
To do this, look into joining affiliate networks like Shareasale, Clickbank, Awin, and Impact. You can also join individual affiliate programs right from a company’s website or by searching: “COMPANY + affiliate program.”
Instagram is a great area to advertise affiliate links because it has a large user base of active users.
You may include a clickable link in your Instagram bio regardless of how many followers you have. Sophie Shohet, a fashion blogger, utilizes this function to advertise affiliate links, for example:



Sophie can create clickable Instagram Stories because she has over 10,000 followers. She also advertises affiliate links in her posts and on her profile in the following way:



Instagram followers pay close attention to Instagram posts, so using captions to tell about affiliate marketing links is a great way to grab the attention.
However, all links in Instagram posts are non-clickable, so adding a URL isn’t the best idea as readers have to copy the link manually from your text.
Thus, it’s better to write a call to action, inviting your readers to click on the link in your bio. One note is that it’s important to disclose affiliate links since you get a commission on each sale.

2. Sell Physical and Digital Products.

Over the last few years, Instagram has turned into a strong sales generator for the right eCommerce store.
Since people actually do use Instagram to discover and buy products, they rolled out more business account features like in-app checkout, the shop button, product tags, and shoppable stickers to make the shopping process easier.
One brand new tool you can use to sell products from Instagram is Square Online.
This tool takes Instagram posts from your feed, and turns them into a fully-shoppable website in 3 simple steps:
• Connect your Instagram business account to Square.
• Tag items in your Instagram posts you want to sell.
• Click “Publish” and launch your own website.

As it’s tough to sell products online from Instagram alone, it’s a great idea to also have a website. And this new tool from Square Online makes this super easy.
You can get started with Square Online for free and just pay transaction fees. Then you can upgrade to a paid plan when you’re ready to build a website with your own custom domain.
Other methods include launching an ecommerce website using an ecommerce platform or website builder, then using Instagram as a marketing channel.
You might also start a dropshipping business if you’re a newbie and don’t want to ship your own items or deal with returns.
Another alternative is to learn how to sell on Amazon and use Instagram to market your stuff.
On any case, you must provide links to your material in your Instagram profile.
Simply include a website link in your call to action so that interested followers may learn more about your offer.
And if you have switched to an Instagram creator account, you can create shoppable posts to sell physical products in-app. Check out how Katie Sturino did it:



People purchase anything on Instagram, from inexpensive cosmetics and used clothing to magnificent residences and pricey automobiles.
Your potential buyer is almost certainly present, regardless of what you sell. However, it’s critical to identify your specialty and assess the competition by looking for hashtags and keywords to target.

3. Publish Sponsored Posts.

Influencer marketing is on its rise, according to Social Toaster: 92% of individuals trust word-of-mouth recommendations, 76% of people say that they’re more likely to trust content shared by common people than brands, and 82% of customers want to get referrals from friends before making a purchasing decision.
Simply put, people seek out peers’ recommendations, so it’s no wonder more and more brands reach out to influencers to get shoutouts for their brands.
Since users crave transparency on Instagram, all influencers need to disclose sponsored posts, according to the Federal Trade Commission (FTC) guidelines for online advertising. And here’s how a sponsored post may look like on Instagram:



Daphne Nur Oz is a well-known TV anchor with over 387k Instagram followers, so it’s no surprise that huge businesses like J.Crew approach her for a chance to join an already-established community of active Instagram users.
Do you want to know what the finest part is? To start generating money with sponsored posts, you don’t need a large following. Most organizations pay strict attention to the engagement rate when picking the correct influencer, therefore even huge brands like Dunkin’ want to collaborate with nano- and micro-influencers.
Because these influencers connect with the bulk of their subscribers in person, they produce superior outcomes, which means you can obtain an offer even if you have less than 1,000 Instagram followers.

4. Become a Brand Ambassador.

Sponsored posts work great on Instagram, but most businesses want to build long-term relationships with influencers, so they look for brand ambassadors who can promote their business in a good manner on a consistent basis.
Because Instagram is the most popular platform for influencer marketing, it’s an ideal location for users to locate brand ambassador programs and cooperate with businesses to promote their goods. Influencers are regularly sent complimentary items by large businesses so that they may review and promote them.
Jay Alvarrez, for example, is a lifestyle blogger who uses Instagram and YouTube to share photographs and videos. Brands are willing to create a long-term partnership with him since he has a highly engaged community of over 6 million dedicated followers.
Brands not only invite Jay to be a brand ambassador, but also offer him the opportunity to design capsule collections and co-branded goods. In 2018, he created a travel and baggage bag collection for Douchebags, a Norwegian firm.



Most brand ambassadors sign contracts with brands to promote their products. And to get better results, brands need to find an influencer who has a following that represents the target audience. For ambassadors, this means a great opportunity to make money as the standard salary for a brand ambassador is somewhere in the $40-50,000 range.
Micro-influencers in a specific niche are often more valuable to brands than major celebrities as they have a more engaged audience.

5. Create Visual Content for Sale.

It’s no secret that Instagram is a visual platform: everyday, users submit more than 100 million photographs and videos. However, uploading highly polished professional images of a product isn’t enough for firms to stand out from the crowd.
Modern customers crave authenticity, so they pay close attention to user-generated content.
In fact, most consumers believe that UGC is 35% more memorable than other media, so businesses of all sizes want to publish content created by their customers. Simply put, it’s your opportunity to sell photos and videos you create.
When it comes to the travel industry, companies of all sizes invite real travelers to take photos showcasing their experiences while staying at brand properties in exchange for free accommodation and payment.
Here’s an example:



And here’s how the company uses the same photo on their Instagram profile:



Publishing user-generated content in the travel industry gives great results.
For example, a small town in New Zealand, Wanaka, achieved a 14% increase in tourism after working with Instagram influencers who shared the images of the city on their profiles.
However, I don’t recommend this approach unless you have a huge following. There’s nothing more annoying to hotel owners than a fake influencer asking for a free stay.

6. Provide Social Media Marketing Services.

It’s no secret that Instagram has strong sales potential, so more and more brands want to use this platform to promote products, reach out to the target audience, and increase sales. According to Business Instagram, over 25 million businesses and 2 million advertisers are on the platform.
The competition is growing, so brands need professional assistance if they want to cut through the noise. In other words, social media marketing services are in great demand.
Case in point:
Jenn Herman is an Instagram expert who has proved her niche expertise – she writes for Social Media Examiner and she has worked with big brands. Today, Jenn Herman offers a great variety of services, including social media strategies, consultations, and training. Guess what? Jenn uses Instagram to promote her social media marketing services:



Brands crave different social media marketing services – from training and guidance to monthly support. This means social media experts have many opportunities to find freelance gigs and make the most out of their knowledge on Instagram.

7. Write Captions for Businesses.

The days when only big brands could afford Instagram marketing are far behind us. Today, brands of all sizes want to use this platform to promote their products and services, and 92% of small businessesr plan to invest more time and effort in social media marketing.
While big brands have a great in-house content creation staff, entrepreneurs often seek out freelance talent to reduce social media marketing costs. Thus, they often want to find creative specialists who write captions for their businesses at a low cost.
Take a look at the most popular online workplaces like Freelancer and Upwork, and you’ll find hundreds of offers like the one below:

Image Source: Upwork.com

To get a full-time job offer, you need to prove that your application stands out from the crowd, and the best way to do it is to show your social media marketing writing portfolio. Plus, you need to run your Instagram page creatively so that interested employers can see examples of captions you write. The more creative and engaging your captions are, the more potential clients you can hook.

8. Make Instagram Stories Masks and Filters.

Back in 2016, when Instagram copied Snapchat’s short-lived content and launched Instagram Stories, no one could have predicted the booming popularity of this content format.
Today, over 500 million people watch or create Instagram Stories daily. Since this type of content is available for a limited period of time, people are highly engaged, and it gives brands more opportunities to hook their target audience.
What is more, companies create Instagram Stories masks and filters to prove their niche expertise and promote their products. While some companies have in-house designers who create filters for their brand, other brands want to collaborate with talents who specialize in Instagram masks and filters.
And if you’re interested in creativity, you can build an income stream on Instagram as the Spark AR Studio allows all users to create AR filters for Instagram Stories. For example, Brend Cardenas uses her Instagram to promote Instagram filters she creates:

Image Source: @cardenasbrend

With the growing popularity of Instagram Stories, there’s no doubt that ephemeral content is the future of social media. Thus, making Instagram masks and filters is a great way to showcase your creativity and earn money on the platform.

9. Find Freelance Clients.

Instagram is not just about posting cute photos of your puppy. Since we’ve hit the 1 billion active Instagram users milestone, it has become a wonderful platform for networking, especially for people in the creative fields. Today, more and more professionals use this platform as an online portfolio.
No matter what you do for a living, whether you’re a filmmaker, ghostwriter, or public speaker, you can utilize Instagram to find clients.

Case in point:

Jing Wei is an illustrator who has worked with Etsy, Panda Express, New York Times, etc. With over 20k followers, Jing uses her Instagram profile to share her latest works. In collaboration with Shake Shack, Jing Wei created the mural and she posted the result of her work on her profile:

Image Source: Instagram.com

When people dedicate their Instagram accounts to work stuff as Jing Wei does, it’s easy to understand that they can be interested in finding new clients. Moreover, you can always use your Instagram bio to tell your visitors that you’re open to finding gig jobs. Here’s a good example:

Image Source: @upworkitagency

Furthermore, you can stay proactive and offer your services – just find an Instagram account that must be interested in working with you and slide in their DMs.
For example, Al Falk is a web designer who uses this technique to find freelance clients, and it gives results.
All in all, the key to success is to stay credible in your niche, so it’s important to showcase your work on Instagram and tell your visitors that you’re open to new freelance opportunities.
Tips To Make Instagram Work For You
The following are some of the tips to meet in mind to make Instagram work for you.

Find your niche

Having an Instagram shop is a great way to attract your target audience and sell more than you would through social networks.
To choose the right niche for your business, it is important to research carefully. If possible, try to live in this world rather than approach the issue from an intellectual point of view: eat, sleep and breathe it!

Authenticity is key

People love authenticity. Thanks to your photos, they will get a glimpse into your life. Besides that, Instagram is also an excellent tool for building up your personal brand.
To stand out on Instagram, you need to create stories that are truly yours and share them with the world!
The Instagram algorithm is based on the relevance of your posts. In other words, if you post original content that is valuable to your followers, they will see it in their feed more often!

Learn how to market yourself

In all your marketing channels (whether it’s Instagram, Shopify, Tiktok, or anything in between), marketing is one skill you must have.
To get started, marketing your product is easy by sharing personal stories of everyday experiences to give you a hint at how it’s used.

Be transparent and build trust

Whether you are running Instagram ads, creating reels or doing an Instagram live, it is important to be completely transparent. In other words, all your communications should be clear and easy to understand!
People do business with people they know, like and trust. Therefore, building a brand that your customers want to engage in conversation with is an integral part of online marketing.

Provide amazing customer service

If you sell products on Instagram, your online store should be designed to provide exceptional customer service. And if you are just starting out, using a Shopify dropshipping store is the best way to do it!
Do not forget that Instagram is above all a community. You sell your products on Instagram in order to get into conversation with people who love them as much as you do.
If you want to make money online, you should not only focus on selling products; it’s also important to provide support to your customers and develop a customer base.
If you want people to trust in you, you need to take care of them and be reliable.

How Much Money Can You Make on Instagram?

Celebrities can earn a lot of money by posting on Instagram. In fact, the highest paid social media influencers get anywhere from $8,400 to $1.2 million per post. Obviously, your income depends on your reputation, your number of followings, and your ability to grow your Instagram over time.
To calculate your estimated earnings from your online presence and social accounts, it’s important to calculate your engagement rate. Why? Engagement shows that your audience is active, so it’s no wonder that influencer prices and costs depend heavily on this metric.
Views and clicks don’t mean anything unless users take action.
The formula is pretty simple: Combine the number of likes and comments per one post and divide it by the number of followers, then multiply by 100:



No matter what your engagement rate is, there is always room for improvement. The main idea is to find your niche and promote your services so that your income can also grow.

How to Make Money on Instagram FAQ

Can I sell products on Instagram?

Yes, you can sell products on Instagram with Shoppable Posts. However, it’s best to use an ecommerce platform in unison with Instagram to increase your sales channels. Here are the steps to get started:
1. Create an Instagram account and convert it to a business profile.
2. Make sure that you have a Facebook Page with an active product catalog.
3. Ensure that you are selling physical products, as services aren’t allowed.
4. Once eligible, you can add product tags to your individual posts. To do this, select a photo you want to tag, tap on the product in the photo, enter your product name from your catalog, and click done.

Can I make money with 1,000 Instagram followers?

You probably won’t make a lot of money with 1,000 followers, but it’s still possible. Brands typically pay anywhere from $10 per 1,000 followers to $500 for every 1,000 followers depending on your niche and engagement.

If you have around 1,000 followers and want to make money, you should look into coupling your Instagram with other marketing channels.

For example, you could learn how to start a blog and link to your digital products or affiliate marketing articles from Instagram. Additionally, you could sell products on your own website with an ecommerce platform. While you won’t make much money with 1,000 followers, omnichannel marketing strategies can boost your income from other channels.

How many followers do you need to make money on Instagram?

Depending on your sector, the number of followers you need to generate money on Instagram varies. While you may generate money whether you have 1,000 or a million followers, be sure to prioritize interaction.
Brands may find that micro-influencers with a large, engaged following are more useful than superstars with millions of followers. Remember that marketers are looking for consumers to take actions such as leads, email sign-ups, and purchases, not just impressions and views.

How do I get Instagram followers fast?

In order to quickly grow your Instagram and build up your follower count, there are many different strategies. Here are some of the top ones to try:
1. Plan an Instagram social media marketing strategy based on your target audience.
2. Create a well-planned bio and profile.
3. Have consistent branding and color schemes.
4. Start sharing high-quality content and promote via other social channels.
5. Use a hashtag tool to find relevant hashtags and add up to 30 to each post.
6. Schedule and post on a consistent basis.
7. Run contests, giveaways, sweepstakes, and provide promo codes to entice users to follow you.
8. Use influencer marketing tools to connect with other influencers in your niche and work to get featured on their accounts.
9. Use Instagram advertising to pay for more followers.
10. Join Instagram communities in your niche and be an active member of the community.

How many Instagram followers is considered average?

While the number of followers vary widely by account, the average number of followers is considered to be around 150. There are many profiles with 100 followers or less all the way up to millions of followers.

If you are an individual with a personal account or a small business, you may have a lower follower count. The key is to maintain an engaged and active audience rather than focusing on vanity metrics.

How do you get sponsored on Instagram?

Getting sponsored on Instagram requires a lot of work and a consistent approach to growing your follower count. Most of the time, you’ll have to pitch for paid sponsorships rather than brands coming to you. Here are some tips to get sponsored:
1. Define your brand and deeply know your audience.
2. Post consistently with hashtags and geotags.
3. Tag brands in your posts that are in your niche.
4. Include contact information and links in your bio.
5. Start reaching out and pitching paid sponsorships.

The Bottom Line.

Instagram is one of the fastest-growing social media networks with the most engagement, therefore making money on it is simple if you utilize it correctly. There are several inventive methods for anybody to generate money on Instagram, ranging from sponsored posts to social media marketing services.

Finally, investing time and effort on Instagram is a terrific long-term investment. It’s never too late to join the bandwagon and start making money off your Instagram account.

Check out my reviews of the best social media management software to accelerate your growth this year.


Disclosure: I may receive affiliate compensation for some of the links below at no cost to you. This site is not intending to provide financial advice. This is for entertainment only.

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